Digital and
Social Media
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah
Marketing in the Groundswell by Charlene Li and Josh Bernoff
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
Marketing, Branding,
and Communication
Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits by Gregg Lederman
Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) by Richard H. Bailey
Envisioning Information by Edward R. Tufte
Influence: The Psychology of Persuasion by Robert B Cialdini
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
The 22 Immutable Laws of Branding by Al Ries and Laura Ries
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell and Mario Moussa
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
The Visual Display of Quantitative Information by Edward R. Tufte
Visual Explanations: Images and Quantities, Evidence and Narrative by Edward R. Tufte
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Core Purpose,
Organizational Values,
and Strategy
Built to Last: Successful Habits of Visionary Companies by James C. Collins and Jerry I. Porras
Good to Great: Why Some Companies Make the Leap…and Others Don’t by James C. Collins
Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie
Outliers: The Story of Success by Malcolm Gladwell
Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
The Fifth Discipline: The Art & Practice of the Learning Organization by Peter Senge
The New Capitalist Manifesto: Building a Disruptively Better Business by Umair Haque
The Tipping Point by Malcolm Gladwell
Unstuck: A Tool for Yourself, Your Team, and Your World by Keith Yamashito and Sandra Spataro
Leadership and
Governance
Boards That Make a Difference: A New Design for Leadership in Nonprofit and Public Organizations by John Carver
Governance as Leadership: Reframing the Work of Nonprofit Boards by Richard P. Chait, William P. Ryan and Barbara E. Taylor
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Contrarian’s Guide to Leadership by Steven B. Sample
Psychographics,
Demographics, and
Learning
A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
Beyond Mind Games: The Marketing Power of Psychographics by Rebecca Piirto
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Gifts Differing: Understanding Personality Type by Isabel Briggs Myers
Managing the Generation Mix: From Collision to Collaboration by Carolyn A. Martin & Bruce Tulgan
Portraits of Temperament by David Keirsey
The College of 2020: Students (report by Chronicle Research Services, available from The Chronicle of Higher Education)
The Schools Our Children Deserve: Moving Beyond Traditional Classrooms and “Tougher Standards” by Alfie Kohn
