For immediate release:
NAIS Institute for New Heads to hear “metamarketing” concepts from Atlanta school marketing specialist
Alpharetta, GA, (June 5, 2011)―On July 11, 2011, Patti Crane, founder and president of Crane MetaMarketing, will lead a marketing-focused session at the NAIS Institute for New Heads at Emory University in Atlanta.
The Institute for New Heads (INH) is a five-day residential program designed to launch new heads into their first or second year of leading an independent school. Participants will acquire a general understanding of their leadership styles, participate in presentations and small group dialogue designed to de-mythologize the head experience, build a strong peer network, focus on the essential tasks of headship, and take away a toolkit of resources they can draw on during their first or second year. INH is designed for individuals who are about to start, or have just completed, their first year as head of school.
The National Association of Independent Schools, governed by a board of trustees and staffed by approximately 40 individuals, is a membership organization and the national voice of independent education. NAIS represents approximately 1,400 independent schools and associations in the United States, and affiliates with independent schools abroad as well.
Patti started her career as an education and arts marketer, and soon realized that mission-driven institutions deserved more than the standard treatment—and made it her mission to provide it. Having already successfully marketed hundreds of schools and colleges across the country, she arrived at the term metamarketing, a reflective and action-oriented approach that enables partners to think newly about their institution and paves the way to stronger enrollment, internal alignment, and revenues. Now in its sixteenth year, CRANE has helped hundreds more schools articulate their Category of One, reach best-fit audiences, and plot their course to sustained future success.
Crane Metamarketing Ltd. is the reframing brandwork partner for colleges and universities, independent schools, and non-profit organizations that helps clients think newly about themselves, articulate their Category of One, and develop First Principles for reaching best-fit audiences and guiding revenue-enhancing practices.