For immediate release:

School marketing specialist to lead strategy session at retreat for admission directors

Alpharetta, GA, (June 1, 2011)―On June 28, 2011, , founder and president of Crane MetaMarketing, will lead a marketing-focused session at The Crow’s Nest Institute in Kennebunkport, ME, entitled What’s your social media strategy? What’s your social media strategy? What’s your social media strategy? Ten key marketing principles in the era of channel proliferation.

Patti started her career as an education and arts marketer, and soon realized that mission-driven institutions deserved more than the standard treatment—and made it her mission to provide it. Having already successfully marketed hundreds of schools and colleges across the country, she arrived at the term metamarketing, a reflective and action-oriented approach that enables partners to think newly about their institution and paves the way to stronger enrollment, internal alignment, and revenues. Now in its sixteenth year, CRANE has helped hundreds more schools articulate their Category of One, reach best-fit audiences, and plot their course to sustained future success.

The Crow’s Nest Institute, offered annually by The Baker Group, is known as the nation’s premier forum for experienced Admission Directors to be supported in their role as their school’s senior admission and enrollment management leader. The Institute is designed to help senior admission professionals grow personally and professionally by exploring solutions to challenges in the ever changing marketplace. Because independent schools are heavily dependent on enrollment for the majority of their annual operating income, it is critical that admission directors educate themselves and others on campus about the shifts in admissions, marketing, the education landscape, the increased affordability challenges for families, and the impact this is having on admissions and future enrollment.

The Baker Group is a unique and dynamic consulting firm specializing in advising independent schools on enrollment, admissions and marketing strategies. To enhance a school’s admission function, the Baker Group offers administrative training to admission directors and their staff, operations assessments as well as a wide array of image and market research services to best equip the school’s marketing and enrollment function.

Crane Metamarketing Ltd. is the reframing brandwork partner for colleges and universities, independent schools, and non-profit organizations that helps clients think newly about themselves, articulate their Category of One, and develop First Principles for reaching best-fit audiences and guiding revenue-enhancing practices.

For more information:
Tiffany Hendryx tiffany@cranebrandwork.com 770-642-2082
or Angie Jackson angie@cranebrandwork.com 770-642-2082